The Embryolab IVF is a leading Fertility Clinic in Greece and is located in Thessaloniki, with offices around Europe and branches in US. Its headquarter location is an extraordinary achievement in clinical fertility care and its values rely on Quality, Innovation, Transparency and the usage of latest technology.
Embryolab IVF entrusted Moonshot Lab to create its Digital identity and Strategy, and to develop a smart app for using with VR sets, and giving to Embryolab to strengthen up its bond with technology and its customers to be able to experience a 360 environment and to see the fascinating premises of the fertility clinic, before scheduling an appointment.
The App is based on the Cardboard SDK and showcase the internal spaces of the Fertility Clinic, with a guide voice that explains to users where they are and where to go next. This enhance users’ willingness to arrange an appointment a visit in person Embryolab IVF head-quarters. Among with the app, Moonshot Lab curated all the digital aspects of Embryolab, including the ideation and creation of a tailored cardboard set, as well as its communication strategy.